The 3×3×3 framework
3 angles × 3 hooks × 3 formats = 27 unique creatives per test cycle. Refresh every 2 weeks. Kill CPA ≥ target × 1.3.
Paid Media
Meta Ads Creative Testing: The 3×3×3 Framework
The exact creative testing framework we use to scale Meta Ads for D2C brands in India.
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